Yoga is everywhere

There are more than 36 million people in the U.S. that practice yoga, up 76% since 2012. Yoga is practiced and continues to grow in yoga studios, gyms, outdoors, at home, and in the workplace.

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And that's where you'll find us

The Yoga Studio Network™ is comprised of 5,000+ independent yoga studios and yoga studio chains nationwide. We work with brands that fit the yoga lifestyle, to engage millions of yoga practitioners.

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Yoga is a lifestyle

Yoga practitioners focus on fitness, health, and community with a "mind, body and spirit" approach—more than 50% eat sustainable foods and live green; they take a more preventive approach to their health and wellness than the general population; they engage in multiple fitness activities in addition to yoga; and, more than half of them donate time in their community.

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Yoga is a movement

Your brand can be a part of the yoga lifestyle. The Yoga Studio Network™ delivers immersive access to the yoga community and practitioners to brands for product sampling and trial, while building lasting relationships to this powerful base.

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Grassroots Activation on a National Scale

Yoga brings people together at the community level, where they give back as highly engaged citizens. The Yoga Studio Network™ delivers grassroots activation, but on a national scale—from market-specific to fully national trial and conversion programs. Supporting account-specific shopper marketing, our geo-mapping capabilities allow us to pinpoint target sampling around specific retailers within 5-7 miles of the studios to complete purchase from trial to conversion.

Product Sampling

Product samples are hand-delivered by studio staff prior to or at the conclusion of classes, supported by custom branded studio signage….

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Consulting Services

Do you want to enhance your current marketing plans with deeper knowledge and targeting of the yoga practitioner and the yoga…

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Our Work

A few recent program product sampling examples with easel counter displays and consumer research tear pads that allow us to learn…

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Welcome to the Yoga Studio Network™


Health. Fitness. Lifestyle. Yoga.

Yoga is now American’s #1 growth sport with more than 36 million Americans that have made yoga a part of their health and  fitness lifestyle, with 76% growth since 2012.

CoOptions Health & Wellness / Sampling Store™ has been connecting brands with yoga students for more than a decade through its Yoga Studio Network™, comprised of more than 5,000 independent yoga studios and yoga studio chains nationwide. The Yoga Studio Network™ is a grassroots network which began as a strategic marketing partnership in 2001 with leading yoga magazine partner, Yoga Journal.

Our geo-mapping capabilities allow us to target studios with pinpoint accuracy around one of more of your key retailers (e.g., studios within 5 – 7 miles of Whole Foods, Sprouts, Publix, Kroger, or other accounts) — ultimately, driving traffic to stores from trial to conversion. Custom consumer and studio research provide valuable brand insights that our clients like to share with their buyers.

We work collaboratively with studio owners and staff to deliver seamless programs that excite and bring real value-added benefit to their students.

KASHI® Go Lean® Bars “Students loved the Kashi bars! Vegan, gluten-free, 8g protein, delicious.” — Yoga Mojo Studio

ZING® Stevia Sweetener “Wonderful response from students…we are always looking for healthy alternatives to share with our students. Thank you!” — Real Life Yoga Studio

SUNDOWN NATURALS® “The students are always excited to try out new items! We enjoy being able to hand out free samples at the end of classes.” — Brooklyn Yoga